Due to the high competition, ranking a blog in Google becomes a lot harder these days.
Starting a blog is a lot easier but getting traffic is very hard.
You can get tons of traffic from Google if you were able to rank your blog in search results. There are certain ranking factors for Google that every other search engine considers while ranking your website.
I have made a list of those top 37 Google ranking factors in which almost 95% of Google ranking algorithms are dependent.
Different Google ranking factors in CONTENT
Length of the content
Content should be comprehensive and helpful. Your content should provide the user with all the information he/she is searching for.
Google thinks short content is not enough to solve all the problems that a user has with a related topic, and hence low ranking.
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Quality of content
The quality of content is the most important ranking factor for your website on Google. How well your content is managed determines your ranking.
Your content should be extensive and problem-solving. It must add some value to users. People have their own need for searching on Google; fulfill that need so that the user doesn’t have to visit another blog for that query.
Dividing your content into heading and sub-headings helps a user to skim the article and find a relevant part that the user wants. It makes the appearance of an article better. Therefore, Google considers it as a major ranking factor.
Listing relevant content in numbers and bullets
Including all the information in a long paragraph is bad for ranking in Google, as well as lowers people engagement. Nobody has time to read long paragraphs; people just want their solution.
It would be really hard for people to understand what you actually want to tell if the Grammar of your content is not good.
Having too many grammatical and spelling mistakes make people never return back to your website. Google doesn’t rank any website which people don’t want to visit. Google is popular for showing the best results to its users.
Google never supports any blog which contains the same content as other websites or pages. Never copy from other blogs and never repeat anything in more than one place. Google only promotes original content.
No one time to concentrate on reading cursive writings. You may find it stylish but it is bad from the SEO point of view.
Use a single font and color throughout the article. You can bold or italicize main and focused lines or words but don’t use both at the same time.
Alt tag for images
Since Google cannot read your image, the alt tag helps Google to know what the image is about. So, never forget to add alt tags to the images on a webpage.
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KEYWORD, for which sites are ranked
Keywords are words that people type to search on Google. Search Engine finds the relevant page that is needed to the user by tracking the keywords in the webpages.
Density of Keywords
The density of keywords should be between 1.5% and 2%. Calculate your density of keywords using the following formula.
Using keywords more than 2% makes Google think you are tricking, results your post would never rank.
Keywords in title
The title of a post should contain keywords at the beginning to help Google know what your post is about. There isn’t any post ranked in Google that doesn’t contain keywords in the title.
Keywords in meta-description
Same as title, meta-description should also contain keywords for better ranking in Google.
Keywords in headings
If headings in your post contain keywords then it is easier for Google to suggest your post for a particular searched query. So, always use keywords in h1 and h2.
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SPEED & SECURITY, the dominating Google ranking factors
Malware free website
It is an influencing ranking factor every search engine consider while ranking any website in the search results.
If your website contains any kind of malware and viruses then Google never ranks it and drops its ranking if already ranked.
So, it is necessary to install a plugin that scans and removes malware from your site.
SSL Certificates encrypt data transfer between web browser and server. It transforms http into https. Web browsers highlight all websites with http as not secure and search engines never rank such site.
The overall security of a website
You should maintain the overall security of your website. Any hacked site cannot be ranked and immediately unindexed by Google.
Speed of a website
The speed of a website is another important ranking factor that every search engine considers. Your web page speed should be less than 4 seconds.
No website with less speed than that ever ranked. Google as well as you have to bear a huge loss even in 1 second of delay in loading.
Use plugins that optimize webpages for faster speed and choose a good web hosting.
Image optimization means minimizing the size of images on a page without decreasing the quality to help pages load faster.
USER ENGAGEMENT, another important Google ranking factor
Does your post contain lots of ads, animations or unnecessary styling? If yes, you are destroying the user experience. As a result, the bounce rate of your website increases.
A high bounce rate means low ranking. Make everything easy and simple.
Bounce Rate is the number of users who visit a single page by the total number of users. Calculate the bounce rate of your website using the following formula.
Google sees a high bounce rate as a sign of bad content which gives the worst user experience and drops your ranking. That’s why always write content that engages people to your website for a longer time.
You can add videos in your posts to increase dwell time. Dwell time is the average time a user stays on your site.
More than 50% of searches on Google are from mobile devices. Therefore, it is important for your website to be mobile responsive, otherwise, forget about ranking in Google.
Readability of an article
Readability means how easier is your content to read; does it have no grammatical mistakes, have good spacing between words & lines and have a font that is comfortable to read.
You should take care of all these things for a better search engine ranking. Google now considers user-experience a dominating ranking factor.
Comments and social shares
Having more comments and social shares mean people certainly like your articles which is a positive point for ranking in Google. It refers to high people’s engagement.
Google ranking factors in WEBSITE
Authority of a website
Authority means how popular your site is, and how many people prefer it. More backlinks mean more authority. Backlink means your website or any of its pages link in others’ websites.
Other bloggers may refer to your website if its contents are outstanding. So, always focus on writing problem-solving content that people would like.
Google does not trust any website that is just created. You need to have some authority over the internet to build some trust for Google and among users. It is seen that a domain less than a year old rarely ranks in Google.
History of your domain
If you had been penalized by Google for violating Google’s policy in the past then building trust again and ranking higher would be really difficult.
The best of all is just to follow the rules and do hard work writing engaging content.
If you have higher-level domain’s extension like .com, .net, .org then there are better chances for ranking. But, if your TLD extension is country-specific then Google shows your website particularly for the users of that country.
Extensions like .uk, .us are higher estimated than that of developing countries. Therefore, I always suggest buying a higher-level domain.
Frequency of page updates
Google prefers to rank those pages which are up to date. So always update your old pages in a continuous manner like once a month or twice a month. It helps to better rank your website.
Click through rate [CTR] is the number of times your website is clicked by the total number of times your website is seen in search results.
Google ranks that site in the top with higher CTR. Optimize the title and meta-description to maximize the click-through rate. Make the attention-grabbing title and meta-description.
Use numbers and add a phrase in parentheses in the title to pick attention.
Some people are too serious about SEO that they over-optimize their blog like forcefully inserting keywords in the article. Google might think that you are misleading it and never rank your site.
Learn to do the proper SEO of a website.
A sitemap is a list of all URLs a website contains. You can generate a sitemap of your blog using plugins like Yoast SEO.
Visit yourdomainname.com/sitemap_index.xml to view the sitemap of your website after activating Yoast SEO. Submit the sitemap in Google Search Console. It helps Google to index your pages.
- How are you collecting data from users? For example, from comments, forms, cookies, etc.
- What are you going to do with that data? For example, sharing it with any third-party, using it for better user experience, etc.
LINKS & LINKING, determining Google ranking factors
I’ve already told a little bit about backlinks in the ‘authority of a website’ section. People these days are giving high importance to backlinks and making them through black hat SEO.
This would be very dangerous for your website. Always focus on writing great content rather than doing illegal activities to increase backlinks.
You may get penalized for doing black hat SEO. Write such a great article that people organically refer to your blog and share it with social media.
It doesn’t matter how many backlinks you have. The thing that matters is the quality of the backlinks. If linking is from authoritative i.e. already ranking domain then there are high chances that you would also rank.
It is one of the most important ranking factors. Internal linking means linking one page of a website from another page of the same website.
It helps increase user engagement, lower bounce rate and increase traffic to other pages. There is another benefit of internal linking- it also helps to index new pages on Google.
External linking is also equally important as internal linking. Linking authoritative sites that are under the same niche as yours helps Google predict what your content is about.
But, never overdo it; link only 2 to 4 sites on a page. Overdoing it gives Google a bad impression; Google may think you are selling backlinks and penalize you for that.
Links to and from bad domains
If you are linking to a domain that is already penalized by Google or known for bad content, your ranking also drops down.
Similarly, links from bad domains also lower your ranking. Therefore, before linking any website, research about it and never try paid backlinks [my suggestion].
Broken links are the links on your website which are inaccessible.
For example, you have deleted an image from the media library which is linked to a page in your site, then the image cannot be accessed from that page which is called the broken link of the image. Too many broken links disturb the user experience.
And, not to state, what happens if people had a bad experience with your blog. Google may lower your chances of ranking.
Structure of Permalinks
It would become easier for search engines to understand what your content is about if the permalink of a page contains keywords.
Therefore, only select the post type structure of permalink in WordPress. Never forget- URL of a page must contain keywords and make shorter URLs.
I hope this was helpful.
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I’m from Baitadi, Nepal. Usually, I write about WordPress, Blogging, SEO, and Digital Marketing. This blog provides me an opportunity to help new bloggers through my knowledge and experience. I’ve worked on more than 30 websites as an SEO and content writer for a period of 2 years.