To rank your blog in Google you first need to learn SEO and apply it properly to your blog. This SEO course helps you to know the basic elements of SEO.
The full form of SEO is Search Engine Optimization. Optimization is an operation of a system or a process to make it as good as possible. SEO is generally the optimization of different parts of your blog to rank in Search Engines like Google and Bing.
Just starting a blog and writing posts is not enough to get traffic to your website but ranking it into the search engines is also important. Google is the major traffic source that’s why you need to learn SEO to rank higher in search results.
Generally, 70% of clicks are made from the first page of search engine search results. So, ranking higher basically refers to ranking a website to the first page of search results.
Monthly, around 60 million new blog posts are published. This means a lot of similar search results are there for a keyword. Search engines cannot show all of them randomly to users but they rank the results and show them.
Search Engine always works to provide its users the best, desired and most useful results. Almost 200 mathematical algorithms work together to rank the websites in the Google search result pages.
Search Engine Optimization (SEO) is based on managing your website that suits best to the search engines. Search engines mainly consider user experience with the search results while making the algorithms to rank websites.
To get a huge amount of traffic it is important for blogs to rank in the organic or natural search results not from paid, direct or other platforms- which is only possible if you learn SEO correctly.
Webmasters follow many tactics for the SEO of the posts and pages. White-hat and black-hat are the two methods that people generally use.
Many key factors like backlinks, user engagement, content, readability, internal linking, size of a website, etc. influence the ranking in search results.
Especially, there are two types of SEO: on-page SEO and off-page.
Many key terms related to SEO are described below in detail but let’s first take a look at how SEO actually works.
Learn How SEO Works
SEO is all about doing what the search engine wants on your website. Since, search engines are designed to provide users as good result as possible, work on your blog or manage it so that it gives people the best experience ever and solve their problems. Learn SEO to make the website better to rank on the first page of search results.
As I already mentioned, Search Engines consider many key factors to provide users the best possible experience. SEO is nothing but optimizing your blog so that your website includes all those key factors and get ranked higher in search results.
The main things that search engines consider are: backlinks of your blog, mobile usability, internal linking, consistency, focus keyphrase, bounce rate, readability, etc.
Search Engines like Google often change their algorithms for ranking websites, so we cannot stick to any single factor to rank our website higher. But the necessary point is to give the users an awesome experience, which alone holds about 60% of ranking algorithms.
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Why Learn SEO? Why is it important?
Search Engine is a major source of traffic than any other platform. That’s why it is very important to learn SEO from the beginning.
SEO helps you to drives traffic to your website that transforms into paying customers. To the point- you cannot rank on search engines without doing proper SEO of your site and its contents.
Here is another fact- 70% of all traffic from search engines goes to the first ten sites in the search results. Therefore, doing SEO of your blog and its contents is important to rank higher in search results.
Give Search Engines what they want and they will give you back what you want. Of course, you want as much traffic as Google or other search engines have. But, as there is always a better option, even if you rant first in the Google search results, there are still people who like other sites. So write only quality content to attract more traffic to your site.
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Learn about on-page SEO and off-page SEO
Optimization inside your page or post like its content, title, keywords, meta description, images, readability, etc. refers to on-page SEO. You should do on-page SEO while writing your posts.
Optimization of your site from backlinks, advertisements, social media advertisements, user engagement, etc. refers to off-page SEO. You should do off-page SEO by promoting your site and gaining authority from backlinks.
What is Google crawling and indexing?
Crawling means getting Googlebot into your site and moving from top to bottom reading and analyzing your whole content.
Indexing means including your content into Google search results unless it is protected to do so by robots.txt.
What do search engines consider when ranking websites?
Search engines consider many factors while ranking a website in search results. Google has almost 200 algorithms that are changed more often.
The most known popular factor are backlinks, internal linking, quality of your content, bounce rate, user engagement, social shares, mobile-friendly, easiness to read, the quantity of content, how often you update content in your site, etc.
If you write very useful high-quality content, people would refer your posts from different platforms by linking to your site which are backlinks for your blog. Backlinks are very crucial to rank your site in search engines.
The more backlinks you have the more authority you have and hence higher ranking. Who is linking to you is also an important factor to consider. If a website with high authority (already ranks high) links your site then you also get the higher authority and good ranking.
People use many tricks to build backlinks like guest posting (writing a post for another website), requesting others through e-mails, etc. Some use white hat (legal or approved by Google) while some use black hat (not approved by Google) methods.
Internal linking means linking or suggesting your own posts and pages from one to another. It is also important to keep internal linking in mind while creating content. It increases user engagement and helps to make posts shorter.
What is a black hat and white hat?
White hat means using different legal methods that are accepted by search engines to rank higher in organic search results like creating high-quality content, internal linking, submitting XML sitemaps, expanding site, advertisements, etc. It is based on optimizing content for the sake of the user.
Learn more about doing White Hat SEO techniques to rank higher on Google.
On the contrary, black hat uses tactics just to rank higher in search engines without considering user experience. Using methods that are not accepted by search engines like paid backlinks or backlinks from sites that are created for backlinking, hidden contents that are written just to trick search engines, etc. are examples of a black hat.
These black hat practices should be avoided, otherwise, you may be penalized by search engines, as a result, you have to face a huge loss.
Learn more about Black Hat SEO techniques.
In the middle of the white hat and black hat, there is a grey hat that uses methods that are neither strong violation of rules nor completely under rules. Many webmasters use grey hat methods to rank their websites higher. It is neither good nor bad. It depends upon you whether you follow them or not, minding the possible risks.
Learn the most popular Black Hat SEO techniques and their side effects on your website.
What is the bounce rate? And how it affects SEO?
It is worst for your ranking if someone visits your website and returns back without staying for long. The bounce rate is the rate by which your visitors are returning back from your site.
This is due to the lack of high-quality content or the worst readability like excessive grammatical mistakes. The more bounce rate your site has, the lower your ranking will be.
Always create high-quality content that is easy to read and only choose mobile-friendly themes. Mobile searches are higher than desktop searches so it is one of the determining factors of SEO.
What is high-quality content?
The term ‘high-quality content’ arises many times above in the post. So, what is actually high quality means? High-quality content refers to useful, comprehensive, problem-solving, search engine optimized content that provides better user experience and engagement.
Always try to write high-quality content to get top rank in the search engine. There is a famous saying- content is the king. It is true as your ultimate determining factor for ranking in search results is the quality of your content. If you have a high bounce rate think of improving your content. Low-quality content is the major cause of the high bounce rate.
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That’s all for now. I think you have learned a lot about the basic things of SEO.
Thanks for your time to read the article. Hope this was helpful.
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I’m from Baitadi, Nepal. Usually, I write about WordPress, Blogging, SEO, and Digital Marketing. This blog provides me an opportunity to help new bloggers through my knowledge and experience. I’ve worked on more than 30 websites as an SEO and content writer for a period of 2 years.